The world of vitamins & supplements has been dominated by a few, large chain stores for years. The latest addition to shelves across the country: CBD.
But, I think we can all agree that whenever you step into these kinds of places there is a constant feeling of “salesmanship.”
Besides this, why shouldn’t you just trust these companies to provide you CBD?
Not All CBD is Equal
Our first & foremost point that may be obvious is that not all CBD is ‘good.’ There are a number of different aspects to a quality CBD product.
A truly effective CBD product will check off a number of boxes. First, it should be made with whole-plant Hemp/CBD Extract. Not just Hemp Seed Oil (contains little to no CBD).
Ideally, it will also be a full-spectrum extract. Meaning it contains a fraction of THC, along with about 99+ different, beneficial cannabinoids. Only opt for THC-Free if you’re subject to drug tests.
What’s In It?
Quality CBD should be lab-tested by a 3rd party laboratory to confirm cannabinoid content, along with ensuring there are no harmful contaminants present (heavy metals, pesticides, microbial).
Lastly, leaving out unnecessary ingredients is crucial. CBD Oil should only contain Hemp Extract, a carrier oil (MCT or Hemp Seed Oil), & optionally a natural flavoring. That’s it. Less is more when it comes to CBD!
Strength Plays a Key Role
When it comes to CBD, the idea is to start at a lower dosage & increase it over time to find your ‘sweet spot.’
This is the dosage where you feel the most relief, without feeling tired. For some, relief comes at the lower dosages of 10-20mg, while others benefit much more from a higher dosage of 30-50+ mg per dose.
If someone simply isn’t taking enough for their body’s needs, they may never see any results! Then, you’ll write off CBD as snake oil. When in reality, a higher dose would’ve offered you tremendous relief.
So, when vitamin shops carry low-strength CBD that has been approved by corporate, you shouldn’t expect too much. As you may need higher doses than what you can get in a single dose from that vitamin-shop CBD.
We encourage opting for a higher strength product & just starting with small amounts. Instead of choosing something low strength. The stronger product will allow you to get a feel for the higher dosages, without having to take an unnecessarily.
One Size Doesn’t Fit All
Often, these stores only carry a very limited selection of CBD. Usually, only 1 or 2 brands are being offered. This presents a problem, as no single product is right for everyone!
The differences between CBD products such as cannabinoid content & extraction methods affect your results drastically. There are some nuanced details that one must know to set someone up for the most success with CBD.
These stores aren’t properly training their staff on these specifics. They just let them know the selling points & don’t truly educate themselves on CBD therapeutics.
The Ethics of Cannabis
As a CBD store owner, I feel very attached to the Cannabis community & the ethics behind it. It is something I will never stray from.
For me, Cannabis means freedom. It enables us to live happier & healthier while also connecting with people. It’s about being in tune with nature. Giving back. Letting the good vibes roll & passing them onto others.
When it comes to stores that lead by sales figures & are plagued by commissions, it seems so against what Cannabis stands for.
We’d like to think the Cannabis market will evolve into many everyday people getting involved & benefitting from the industry. Dispensaries & stores should be aiming to keep the happiness of their customer & the results they feel from Cannabis as their north star. Not the sales goal for this month.
CBD vs. Other Supplements
When it comes to many other supplements that are manmade, it can be much more simple to verify safety & or to properly recommend a product/routine that works for someone.
Whereas proper CBD therapy requires a certain level of knowledge. As well as, compassion & truly listening to the person at hand. Knowing the ins & outs of Cannabis & how it’s processed can be the key to a successful result!
So, without taking the steps to properly educate yourself & or your staff, it will prove difficult to consistently deliver results.